My Experience & Years of Education

2008 – 2012

NYU Stern School of Business

Bachelor of Science in Marketing and Media, Culture, and Communications. Emphasis on digital marketing, copywriting, and brand strategy. Capstone project on content performance and audience engagement for a nonprofit brand.

Professional Experience

2013 – 2019

HubSpot

Content marketing manager for the blog and resource library. Grew organic traffic and lead generation through SEO, editorial calendars, and repurposing. Built workflows for A/B testing headlines, CTAs, and landing pages.

Now My Work Station

2020 – present

Nexsas

Leads content and campaign strategy for AI-powered marketing tools. Designs prompts and workflows for ads, social copy, and long-form content. Works with product and growth teams to align content features with marketer needs.

Responsibilities

• Develop and maintain content templates and style guides for marketing use cases
• Run feedback sessions with marketing teams to improve relevance and tone
• Analyze performance of AI-generated content and iterate on prompts
• Support sales and marketing with demos and case studies